It is a brand oriented to the gourmet market, due to the high quality, unique flavor and attractive packing of its products. The brand positioning and value proposition are aimed at pleasing our customers and providing a nice moment to share with others. It is a brand oriented to the gourmet market, due to the high quality, unique flavor and attractive packing of its products. The brand positioning and value proposition are aimed at pleasing our custTomers and providing a nice moment to share with others.